Push.

The Melting Pot Selects Push as Creative Agency of Record

After a six-month national agency search, restaurant group The Melting Pot has selected Push as its creative agency of record. With 133 locations across 35 states, and more than 36 locations under development, The Melting Pot is the country’s premier fondue restaurant.

Push's interactive work has be highlighted by commarts.com several times in the past year.

There's been an uproar of legendary proportions surrounding Nielsen's roll out of their Local People Meter (LPM) product, which is replacing the archaic use of diaries to project TV ratings. The new LPM technology allows participating households to register who is watching and what they are watching by manually pressing an assigned button for each family member on a special remote.  This groundbreaking system is pushing aside the current system of paying families to manually log each program they watch, how long and who is participating. When was the last time you wrote anything down, let alone all details of a 45 minute journey from PBS to MTV2 (Hey, who doesn't love a good Dire Straits video)?

Just read about this new software tool from Sense Networks, called Macrosense. It allows users to predict tourism levels and consumer traffic patterns based on GPS data. They're saying that it could "redefine what we know about consumer behavior, giving businesses early insight into economic trends, better ways to determine sites for offices and retail stores, and more effective ways to advertise."