With the state of our economy, our charge-it culture is getting completely shocked. So as consumers, where do we go from here? We are constantly driven by wanting luxe for less, so where does that put us? Does it bring back the rawness of DIY before it was cool? Does it make us start sewing dresses and making our own clothes like in the 60's and 70's? And while "hipsters" may currently rule the world, what does it do to the other 98%? According to PSFK, hipsters (very broadly defined) might not make a lot of money right now, but they are a huge, powerful consumer group, and the marketing dollars spent to capture them now will likely pay off in the future. Not to mention the fact that, even today, retailers that cater to the “creative class” are thriving while the rest of the retail industry struggles. For example, retailers geared toward consumers under 45: Gap, Abercrombie & Fitch and Express, have struggled in the past year to increase sales, while hipster-centric clothing outlet Urban Outfitters has reported record results. This whole movement started a couple of years ago with etsy and treadless at the forefront, along with influential individuals such as my brand pimp Josh Spear of Undercurrent and the famed joshspear.com.
There's more to advertising than ads - and Push CEO John Ludwig and Director of Account Management Jason Poinsette will tell you why at the next Ad 2 Orlando meeting. Advertising professionals are invited to learn how to change their mind-sets and identify better solutions, even if the answers fall beyond the traditional advertising sphere.
The media landscape has changed due to the abundance of online outlets, blogs and social media available, and now we, the masses of Public Relations Professionals out there, must live with those consequences – good and bad.
Good: So many more outlets Bad: So many more outlets