Push.

Push's public relations team took home a local Golden Image Award during a ceremony held last week by the Florida Public Relations Association (FPRA). For the second year in a row, Push won an award in the website category of the competition.  Push's award-winning Home Connect program for ARS/Rescue Rooter allowed the leading national HVAC/plumbing company to increase its online presence through natural search and further position itself as an expert.

The phone number call-to-action is back and it's awesome. Google's latest acquisition, grandcentral.com, is a new, simple web application that boasts a one phone number solution to its subscribers. However, the really exciting function for marketers is its straight to mp3 voicemail, which allows for some creative applications. Push has one coming soon, and yes it will change your life. 

The Webby Awards are among the most important international website awards out there - and this year, Push has been nominated for two Webby Awards and has one Official Honoree selection. The award has been hailed as the "Internet's highest honor" by the New York Times.

Push CEO John Ludwig is now an official columnist for the Hotel World Network, which publishes several of the lead trade publications for hoteliers, including Hotel & Motel Management and Luxury Hotelier.

As communication mediums splinter, the integration of all marketing efforts is becoming an absolute standard for all brands. 

With this in mind, it seems to me that there has been a lot of discussion lately about where PR stands in the marketing universe (or Marketing Umbrella for those tracking college Marketing 101 terminology).  The general conversation centers around two questions: Is it still a stand-alone discipline? Or is it a part of the overall mix?