Since launching as part of Push’s brand work for Laudi Vidni (see previous blog post), laudividni.com—featuring the luxury handbag company's sleek logo and vibe—has drawn the attention of designers throughout the world.
Laudi Vidni, a new luxury handbag company, strives to empower women to be their own brand through the creation of custom handbags that come in a variety of colors, materials and silhouettes. The company approached Push with the need to differentiate itself from other handbag customization retailers...many of which offer inferior quality and service. And so, Push developed a unique company name and brand—“Laudi Vidni” (which subtly spells “individual” in reverse) that reflects the personal touch of each shopper’s taste in bags, defiant of the status-conscious air of other upscale brands.
Push has once again been honored by the Florida Public Relations Association (FPRA), this time with a Golden Image Award of Distinction. The FPRA is the oldest public relations organization in the United States and the Golden Image Awards competition has become a standard for public relations excellence in the state of Florida. The competition is conducted annually to acknowledge the most outstanding public relations programs in the state.
Push’s business cards have once again been recognized by Communication Arts, this time, appearing on commarts.com in the Exhibit section, which features new and innovative projects in graphic design and advertising from around the world. This honor comes on the heels of the announcement that Push’s business cards will also appear in this year’s Communication Arts Design Annual.