Already known for its mouth watering barbeque, Smokey Bones partnered with Push to give the restaurant a new energy. Recognizing that despite economic hardships, people still want to go out and have a good time, Push began tapping into the minds of consumers. After months of research, the top-to-bottom rebranding began. Throughout the process, the rebranding was about more than just a new identity. It was about providing guests an experience considering all consumer touchpoints. Therefore, keeping energy as its central focus, Push was able to help Smokey Bones reinvent itself from the inside out. Push helped create a company culture, menu offerings, staff experiences, store environment and communication that would give guests a place to enjoy for various occasions.
Advertising Age just held its inaugural Small Agency Awards and Push was named the runner-up for southeast advertising agency of the year.
The Favourite Website Awards, more commonly known as the FWA, is one of the world’s leading showcases of creative interactive work. This benchmark of the best of the Web has selected laudividni.com as its Site of the Day. This is the fourth time that a Push site has won this major distinction.