Push.

Well, it’s about time. The AP Stylebook — long revered as the end-all-be-all for journalists — announced some changes last Friday. A majority of the changes were to technology related words.

The notable change is the drop of the hyphen in “e-mail.” That’s sure to make some Push. PR people happy, or at least it’ll make for some faster typing. Other changes include “smart phone” to “smartphone” and “cell phone” to “cellphone.” It’s seems like they’re just slashing punctuation and spaces left and right.

Interestingly enough, the company used their Twitter account to officially announce the change, a real sign that language is evolving. The AP Stylebook “website” (a change you might remember from last year) is fully up-to-date with the changes and this year’s print edition is expected in Spring.

Smokey Bones Bar & Fire Grill recently used its Facebook page to have some March Madness fun with its fans. The Double Team Challenge app wasn’t some boring basketball bracket. No picking teams. No tracking points. This game of chance allowed any March Madness fan a chance at victory, and some pretty sweet prizes.

March Madness fans weren’t the only ones who came out with a win. Smokey Bones’ Double Team Challenge had great results for the client as well. In only 3 days the restaurant chain had nearly 8,000 people play their game and its Facebook page was flooded with views — Smokey Bones received a 15 percent increase in page “Likes” and more than 82,000 views to the promotion tab.

Smokey Bones’ Double Team Challenge was definitely not your traditional March Madness bracket promo, ask Candy & Brandy — they'll tell you. And the success of this campaign proved that being different pays off in the end.

This week, a few of our fellow Pushers are working abroad. Ron Boucher, Gordon Weller and Jason Poinsette are in Antigua filming a tv commercial and a documentary for Scotiabank’s Kiddy Cricket program. This program partners with the West Indies Cricket Board (WICB) to teach children how to play cricket as well as developing a passion for learning and building leadership skills.

While they were there, they spent time filming with Rascals and Rogues' Kerry Shaw Brown, Ritch Wedeking and Sean ODea at Sir Vivian Richards Cricket Stadium, while also interviewing professional cricket players, coaches, and children who have been a part of the program. Push has proudly partnered with the WICB for the past five years and are encouraged by the results we’ve seen.

Check out more pictures at Facebook.com/Pushhere