The 2012 Olympics is quickly approaching and that means an influx of commercials dedicated to the spirit of the games and the athletes that compete in the month-long event.
With commercials for past Olympics often highlighting the struggles and adversities athletes overcame to reach, what is for most, the culmination of their athletic careers, this year’s ads seem to focus on the support systems behind the scenes. Not the coaches and trainers, but rather the people who were there from the very beginning —the moms.
Proctor & Gamble is leader of these emotional commercials that don’t just tug, but yank on our heartstrings. Click to watch an extended TV spot from Proctor & Gamble titled “Best Job.”