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Washington D.C.-based real estate developer Madison Marquette has once again teamed up with advertising, branding and design agency Push. The agency has been entrusted with brand development of The Bell Tower Shops in Fort Myers, Fla. The Bell Tower Shops project is Madison Marquette’s third collaboration with Push...
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Despite the economy, Push continues to grow. In today's Orlando Business Journal, Push CEO John Ludwig is quoted in a story about the importance of marketing during tough economic times...
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If you are the "make it happen" person, and have a strong passion for the web and everything interactive...
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A cornerstone and pillar of the Orlando arts community, the nationally acclaimed Orlando Museum of Art (OMA) has a new look. The new brand was developed after the museum determined it needed a more modern brand, reflective of its vision as well as its commitment to the arts and art education.
The rebranding consists of a new logo and Web site that contribute towards OMA’s goal of attracting all audiences and ages while continuing their commitment to the arts. The new brand is a reflection of who OMA really is, while making the museum a more welcoming place and providing more of a presence on the Web.
The rebranded OMA logo uses timeless, geometric shapes evoking the essence of art itself, and can be found in various forms of new OMA collateral. The easy-to-navigate Web site (www.omart.org) brings the OMA into a contemporary setting, with an artistically simple appearance. When visitors access the site, they can filter information based on their own interests. The filter creates a calendar of events and art specifically chosen by each visitor. This innovative filtered calendar functionality is a first of its kind for any main interface for a museum Web site.
As a private institution, the OMA was founded by the community, is part of the community through education, and is supported by the community.
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Push Chief Creative Officer and Partner Chris Robb was quoted recently in the Orlando Business Journal regarding his thoughts on viral advertising. Per Chris, “This stuff can really work, but you usually need to do something outrageous. Only about one in 100 of these efforts ever takes off. It’s the same idea behind a Superbowl ad: You want to create something everybody’s talking about the next morning.”
Click here to view the story.
At Push we've had quite a few successes using viral advertising to promote our clients - from placing 100 mannequins at the side of a busy Atlanta road, to inspiring an entire community to enjoy the sport of cricket.
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Push had a great showing in the 2008 Pixel Awards, an annual online competition honoring excellence in Web design and development.
The agency took First Place in the Non-Profit Web site category for its work on the Tijuana Flats Just in Queso Foundation site.
Additionally, Push placed among the best of the best in three other categories:
Non-Profit - First Place - Tijuana Flats Just in Queso Foundation
Best in Show - Top Three - Tijuana Flats Just in Queso Foundation
Travel Category - Top Five - Asbury Park Boardwalk
People's Champ - Top Five - Asbury Park Boardwalk
Click here to check out Push's wins - http://pixelawards.com/webawards/top5.php
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By Trevor Colom
Director of Account Planning
With the state of our economy, our charge-it culture is getting completely shocked. So as consumers, where do we go from here? We are constantly driven by wanting luxe for less, so where does that put us? Does it bring back the rawness of DIY before it was cool? Does it make us start sewing dresses and making our own clothes like in the 60's and 70's? And while "hipsters" may currently rule the world, what does it do to the other 98%? According to PSFK, hipsters (very broadly defined) might not make a lot of money right now, but they are a huge, powerful consumer group, and the marketing dollars spent to capture them now will likely pay off in the future. Not to mention the fact that, even today, retailers that cater to the “creative class” are thriving while the rest of the retail industry struggles. For example, retailers geared toward consumers under 45: Gap, Abercrombie & Fitch and Express, have struggled in the past year to increase sales, while hipster-centric clothing outlet Urban Outfitters has reported record results. This whole movement started a couple of years ago with etsy and treadless at the forefront, along with influential individuals such as my brand pimp Josh Spear of Undercurrent and the famed joshspear.com.
But there is no more Big Brand to speak of. “The Brand” is now this huge elephant in the room that no one wants to talk about. Marketers are worried and looking for answers to questions such as, "where does my brand go now" and “how do we rival the competition?" The answers are simple. . .
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There's more to advertising than ads - and Push CEO John Ludwig and Director of Account Management Jason Poinsette will tell you why at the next Ad 2 Orlando meeting. Advertising professionals are invited to learn how to change their mind-sets and identify better solutions, even if the answers fall beyond the traditional advertising sphere.
WHEN: Thursday, November 6, 2008 at 6 p.m.
WHERE: Spice Modern Steakhouse. 47 E. Central Blvd. Next to Lake Eola. Downtown Orlando, FL.
COST: Free to Ad 2 Orlando and AAF-Orlando members.
$5 students. $10 non-members.
RSVP by November 3, 2008 to rsvp@ad2orlando.org
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By Lindsey Levy
Junior Public Relations Account Executive
The media landscape has changed due to the abundance of online outlets, blogs and social media available, and now we, the masses of Public Relations Professionals out there, must live with those consequences – good and bad.
Good: So many more outlets
Bad: So many more outlets
As the number of media outlets continues to increase, PR Professionals find themselves with more outlets and audiences to target than in years past. All these new outlets create more opportunities and provide more places to tell our clients’ stories. It then is our job, and responsibility, to begin creating relationships.
A main reason for the drastic change to the media landscape is the overwhelming increase of social media. Unfortunately, a large portion of PR professionals will not take advantage of these new opportunities because they won’t build relationships or, more simply, won’t do their homework. PR Professionals should research the people and outlets they are pitching to, before contacting them. Spamming bloggers and traditional reporters alike with supposed “news” that might be irrelevant to their beats and/or interests has become all too common in today’s PR world. Some bloggers have been inundated with spam from PR people and have posted violators’ names/emails on their blogs. Hopefully this scare tactic has worked so media can see PR get back to its roots of relationship building, instead of un-targeted eblasts. Therefore, PR Professionals should learn about bloggers by monitoring their blogs via RSS feeds, showing their interest by adding valuable content via comments on their blog, and interacting with them (without pitching) via Twitter.
Just remember, try to treat others the way you would like to be treated - especially the media.
** In response to a webinar sponsored by public relations software provider, VOCUS and hosted by Jason Falls, director of social media for Doe-Anderson. Jason Falls’ blog, Social Media Explorer can be found at www.socialmediaexplorer.com.
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Tomorrow, all the way in Charleston, South Carolina, Push Chief Creative Officer and Partner, Chris Robb, will showcase some of what makes Push tick to the Charleston Ad Federation.
Chris will share Push's philosophy of converging to build better brands, using our recent work for national restaurant group, Smokey Bones Bar & Fire Grill.
If you're in Charleston, you can stop by and check it out at the classic American Theater at 5:30 p.m.
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