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We’ve mentioned Smokey Bones Bar & Fire Grill more than a few times on this blog -- such as the work we've done for the restaurant group and also the press and awards it has been honored to receive. Since rebranding and launching an innovative website and social media campaign for the brand, Push has been proud to see great results as Smokey Bones continues to grow.
The Smokey Bones story is a success story in the making and we are thrilled that Advertising Age decided to cover an important part of the story in this week’s issue. Read it.
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Mark Unger, Push Partner and New Media Creative Director, has been distinguished as one of the top young business and civic leaders in Orlando, having been named to the Orlando Business Journal’s “Forty Under 40” list. The competition, which began in 1996, acknowledges the region’s top executives under the age of 40.
After receiving more than 150 nominations, the Orlando Business Journal narrowed the list down to 40 professionals who displayed “consistent, outstanding professional achievement and a commitment to community service.”
Mark leads Push in producing internationally recognized interactive, while merging non-traditional design, media and promotion methods to bring clients innovative and results-oriented creative solutions.
Recently, Mark was named to DMNews Magazine’s “30 Under 30” list and was honored with the “Young Achievers” alumni award by his alma mater, the Ringling College of Art and Design.
See Mark and all of the winners here (newspaper subscription required) - Orlando Business Journal
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Push utilizes the latest technologies to supplement powerful campaigns for its clients. Foreseeing strong potential in Scanbuy’s ScanLife 2D barcode software, Push has added the codes to their own business cards, representing one of many ways the technology can be used on behalf of their clients.
<<< Click to read more.
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Three Push projects have been selected to appear in Print magazine’s 2009 Regional Design Annual. Print received nearly 5,000 entries for the competition, which showcases the best creative work produced in the United States. This comprehensive review is one of the biggest issues to hit the graphic design industry each year. The following Push work appears in this December’s issue:
Smokey Bones Boneism Posters
Orlando Museum of Art Logo
Orlando Museum of Art Brand Poster
This will mark the third time Push work has appeared in Print’s Regional Design Annual, following last year’s feature of Lynn corporate identity and Studio JEFRË business cards and 2005’s Push for Peace Holiday Poster. To learn more about the Regional Design Annual go to Print or check out the December 2009 issue.
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TASCHEN’s Logo Design, a respected and collective international volume of the world’s best graphic symbols, trademarks and logotypes, features four Push-designed logos in its newly published second edition. The logos for Push clients JEFRE, Bags, Orlando Museum of Art and Lynn can be found within its pages alongside brands such as MTV and Wrangler.
The placement of the agency’s work in Logo Design is yet another example of how Push creates impactful, strong brands.
To view Push’s work in Logo Design click here and select “Leaf Through.”
JEFRE - Page 150
Orlando Museum of Art - Page 241
Bags - Page 321
Lynn - Page 345
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At the American Advertising Federation’s National Conference this past weekend, Push won one Gold and one Silver ADDY in the National ADDY Awards. Our work went up against more than 60,000 entries over the entire course of the ADDY Awards, which also operates at the district and local chapter levels.
<<<< To read more, click here.
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Push client Smokey Bones Bar & Fire Grill was recently highlighted in the Orlando Sentinel’s Business section for its advanced social media campaign. Working with Push in a major rebranding campaign, Smokey Bones utilizes several innovative social media strategies to showcase individual restaurants. All Smokey Bones locations now have their own bookmarkable site, moderated by a Web host or hostess selected from the staff at each Smokey Bones restaurant. These Web hosts add their own personality and each venue’s flavor to the local sites by posting fun information, upcoming events and promotions. Smokey Bones is the first national restaurant brand to give such online content control to its local staff. The site also links to official Smokey Bones MySpace and Facebook pages, and promotes joining the Bones Club, where members receive promotions by e-mail or mobile -- with text messages offering up-to-the-minute specials. As restaurants seek to understand how to effectively use social media, Push partner and New Media Creative Director Mark Unger offers this advice: "You have to continually work at it ... create content, make friends and give them something tangible.” To check out the article, click here - Orlando Sentinel
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Competing against agencies from throughout Florida and the Caribbean, Push recently won 13 Gold District ADDYs, which, along with a selection of its 13 Silver District ADDY wins, will move on to the national level of the competition in June. Campaign creative for Push clients Smokey Bones Bar & Fire Grill and Tijuana Flats dominated with five Gold ADDY wins each. In addition, Push won two of the ADDY’s Charlie Awards, recognizing Push’s direct marketing and newspaper advertisements as the best in their categories.
The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
In addition to these honors, Push-created website LearnLakeNona.com recently graced the pages of Communication Arts magazine’s 2009 Interactive Annual.
The website, created for the Central Florida community of Lake Nona, is featured alongside only 37 other winners including Burger King, Old Spice, Nike, Jeep, Corona and Sprint.
To view Push’s work in the annual, please click here:
http://www.commarts.com/interactive/cai09/LakeNona.html
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Push has won four trophies and 16 merits in the Transworld Advertising Agency Network's (TAAN) inaugural competition, the TAAN Titan Awards. In particular, Push's interactive work swept the competition, accounting for three of the five trophies awarded overall in the digital category.
Click here to see the wins.
Trophies were awarded to Push for:
Smokey Bones Bar & Fire Grill's Boneism Poster Print Campaign
Smokey Bones Bar & Fire Grill's Website
Tijuana Flats' Just In Queso Website
The Asbury Park Boardwalk's Website
The TAAN Titan Awards launched this year to celebrate the accomplishments of members of the network. Through TAAN membership, Push is partnered with other multi-faceted independent advertising agencies in more than 47 markets worldwide.
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The votes are in! Push-created website SmokeyBones.com has won a Webby People's Voice Award in the 2009 Webby Awards. This marks the second time that a Push website has won this award, which is determined by the global Web community and deemed the “OSCARS of the Internet.”
Push work continues to represent the best of the Web, alongside fellow People's Voice Award winners this year, including Porsche, WIRED, Digg, M·A·C Cosmetics, NBC and Adidas.
Hailed as the "Internet's highest honor" by The New York Times, the Webby Awards is the leading international showcase honoring excellence on the Internet. This year, more than 500,000 votes were cast in the People's Voice Awards, and nearly 10,000 works from all over the globe were entered into the Webby competition.
To view Push and the rest of the winners, click here.
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