While some executives choose to run marathons or climb into dunk tanks to raise money for charities, Push proves yet again, we’re not like the rest.
Chris Robb, our Chief Creative Officer, has chosen to go to jail. Although he is not wearing an orange jumpsuit or spending his nights behind bars, the Muscular Dystrophy Association (MDA) has issued a warrant for his arrest as part of their “Lock-Up” initiative.
This unique event, being held on September 13, allows local business and community leaders, like Chris, to be “arrested” and use their influence to be released from jail in a timely fashion.
In order to be released, Chris needs to raise $4,000 in bail money. All proceeds from the bail will benefit MDA, a non-profit organization that supports local adults and children living with neuromuscular diseases.
I guess you could say that Chris Robb is going to jail for “good,” or at least a good cause.