Push.

Tijuana Flats. Creative, quirky, fun. A restaurant with a brand concept centered around being the un-chain and creating a unique experience for guests at each location, no matter how many are built.

When working with Tijuana Flats seven years ago to create its brand, Push set out to develop a one-of-a-kind approach while also instilling a level of consistency throughout marketing collateral. And as the company grows, now at nearly 80 locations, its brand continues to evolve and grow with it.

Today, Tijuana Flats was featured on the Communication Arts website via an article discussing the brand platform, identity and marketing communication tools developed by Push. Read more here.

Since March, local kids have been the stars of the latest campaign for Arnold Palmer Hospital for Children. Push created the “Meet Our Kids” campaign, which featured user-generated content from proud parents and families in Central Florida.

Orlando residents with children who were born or treated at Arnold Palmer Hospital or Winnie Palmer Hospital for Women & Babies were asked to submit photos and videos of their kids. Push developed print ads, billboards, TV spots and more to show Central Florida the impact that the hospitals have had on an entire generation of youngsters.

The campaign truly comes to life in its television spots, the latest of which began airing last week. If you haven’t already, we would like to invite you to Meet Our Kids.

Here at Push, we like coffee. We really like free coffee. And we love free coffee that involves a mobile app, a social experiment and a little bit of human kindness.

Mobile app consultant Jonathan Stark from Providence, Rhode Island came up with a simple, yet groundbreaking, idea to test the concept of karma. He posted his Starbucks mobile application code on the Internet and invited everyone to get a free cup of coffee — on him. Or better yet, give a friend or a complete stranger a free cup of coffee. Stark nonchalantly throws out the idea of the general public adding money to the card as well, similar to the “take a penny, leave a penny” mindset.

The social experiment didn’t take long to catch people’s attention. “Jonathan’s card,” that began with a $30 balance, will skyrocket to more than $100 and drop all the way to zero in a matter of minutes. A live updated balance of Jonathan’s card can be tracked via Twitter (@jonathanscard) and Facebook, so java lovers know how much is available for spending before using the card.

This test of human generosity has had pretty impressive results, with the card rarely staying at zero for more than a few minutes.

For further info on how to get a free cup of coffee on Jonathan, click here.

Recently, Push produced a music video for the West Indies Cricket Board (WCIB). Several Pushers traveled to Jamaica to collaborate with song writer, Marlon Chen and director, Ras Cassa for the shoot. The video, titled “We are the West Indies,” celebrates the passion and spirit of the Caribbean culture and showcases the people's devotion to the game of cricket.

Tian Winter and Keida, two popular Caribbean music artists, were brought together to collaborate on the high energy song to grab attention and introduce a new theme song for the West Indies.

Filled with cultural symbols, the video is a true representation of the Caribbean tradition and way of life.

Click here to view the final product.

If there is one thing you should know about Push, it’s that we’re a competitive bunch—whether it’s seeing who can get the most clicks on their profile on pushhere.com, creating the best work for our clients, or even eating hamburgers.

Last week was the 2011 Smokey Bones Burger Battle, a three-round competition held at every Smokey Bones location across the country. The winning title went to the super eater who could down a total of two pounds of burger—with all the fixins—the fastest. A portion of the proceeds from the contestants' entry fees benefited Homes for Our Troops.

While Push Art Director, Kevin Taylor, rose to the occasion, other Pushers cheered him on in what he claims a “fierce competition.” Many honorary Pushers, aka significant others of Push employees, competed as well.

While each location crowned a local winner, the grand prize winner of the Burger Battle Grand Prize ($2,000 and a party for 20 at Smokey Bones) went to Joseph from Reading, PA. Joseph soared through the first two rounds by eating two half-pound burgers, then scarfed down a one-pound burger in round three in an astounding 1 minute, 14 seconds.

Needless to say, we're impressed. Did we mention this was Joseph's second competitive eating challenge that day?