Push.

You know that Pushers work hard. You probably know that we play hard. But what you might not know is that we're a pretty fit bunch as well.

The 18th Annual IOA Corporate 5k took place this week and Push hit the streets with 14,000 other runners and walkers from Central Florida companies. With that many people, Push knew we'd needed to come up with a creative way to stand out. And after joining forces with our client, Tijuana Flats, we knew we were onto something.

Turns out, not only do we think we're fit…we have the skills to prove it. The men of Push placed third out of all the other male teams from advertising/pr/media companies. Following the race, the participants mixed and mingled by Lake Eola enjoying food, friends and a celebratory beer — or two.

Overall, the event was hugely successful and no doubt Pushers will be back to join the festivities and the race next year.

Today, partner and Chief Creative Officer Chris Robb was bestowed a prestigious honor — the AAF Silver Medal Award.

This award has been presented annually for the past 53 years, recognizing individuals who have made outstanding contributions to advertising, have furthered the industry's standards and achieved creative excellence in their respective areas of expertise.

Chris was presented with the Silver Medal Award during a surprise visit to Push by the executive board of AAF-Orlando. The entire agency was on hand, beaming with pride that we work with such an experienced and talented person who inspires us to work harder, think smarter and never stop pushing for excellence. A formal award ceremony is planned for the near future.

Congrats, Chris!

Tijuana Flats. Creative, quirky, fun. A restaurant with a brand concept centered around being the un-chain and creating a unique experience for guests at each location, no matter how many are built.

When working with Tijuana Flats seven years ago to create its brand, Push set out to develop a one-of-a-kind approach while also instilling a level of consistency throughout marketing collateral. And as the company grows, now at nearly 80 locations, its brand continues to evolve and grow with it.

Today, Tijuana Flats was featured on the Communication Arts website via an article discussing the brand platform, identity and marketing communication tools developed by Push. Read more here.

Since March, local kids have been the stars of the latest campaign for Arnold Palmer Hospital for Children. Push created the “Meet Our Kids” campaign, which featured user-generated content from proud parents and families in Central Florida.

Orlando residents with children who were born or treated at Arnold Palmer Hospital or Winnie Palmer Hospital for Women & Babies were asked to submit photos and videos of their kids. Push developed print ads, billboards, TV spots and more to show Central Florida the impact that the hospitals have had on an entire generation of youngsters.

The campaign truly comes to life in its television spots, the latest of which began airing last week. If you haven’t already, we would like to invite you to Meet Our Kids.

Here at Push, we like coffee. We really like free coffee. And we love free coffee that involves a mobile app, a social experiment and a little bit of human kindness.

Mobile app consultant Jonathan Stark from Providence, Rhode Island came up with a simple, yet groundbreaking, idea to test the concept of karma. He posted his Starbucks mobile application code on the Internet and invited everyone to get a free cup of coffee — on him. Or better yet, give a friend or a complete stranger a free cup of coffee. Stark nonchalantly throws out the idea of the general public adding money to the card as well, similar to the “take a penny, leave a penny” mindset.

The social experiment didn’t take long to catch people’s attention. “Jonathan’s card,” that began with a $30 balance, will skyrocket to more than $100 and drop all the way to zero in a matter of minutes. A live updated balance of Jonathan’s card can be tracked via Twitter (@jonathanscard) and Facebook, so java lovers know how much is available for spending before using the card.

This test of human generosity has had pretty impressive results, with the card rarely staying at zero for more than a few minutes.

For further info on how to get a free cup of coffee on Jonathan, click here.