Push.

While some executives choose to run marathons or climb into dunk tanks to raise money for charities, Push proves yet again, we’re not like the rest.

Chris Robb, our Chief Creative Officer, has chosen to go to jail. Although he is not wearing an orange jumpsuit or spending his nights behind bars, the Muscular Dystrophy Association (MDA) has issued a warrant for his arrest as part of their “Lock-Up” initiative. 

This unique event, being held on September 13, allows local business and community leaders, like Chris, to be “arrested” and use their influence to be released from jail in a timely fashion. 

In order to be released, Chris needs to raise $4,000 in bail money. All proceeds from the bail will benefit MDA, a non-profit organization that supports local adults and children living with neuromuscular diseases. 

Here's how you can help. Chris will not be able to rely on his creative talent or good behavior to get out — he needs cash... or credit! Visit the MDA “Lock-Up” website to make a donation. 

I guess you could say that Chris Robb is going to jail for “good,” or at least a good cause.

The 2012 Olympics is quickly approaching and that means an influx of commercials dedicated to the spirit of the games and the athletes that compete in the month-long event.

With commercials for past Olympics often highlighting the struggles and adversities athletes overcame to reach, what is for most, the culmination of their athletic careers, this year’s ads seem to focus on the support systems behind the scenes. Not the coaches and trainers, but rather the people who were there from the very beginning —the moms.

Proctor & Gamble is leader of these emotional commercials that don’t just tug, but yank on our heartstrings. Click to watch an extended TV spot from Proctor & Gamble titled “Best Job.”

With summer just starting, social media feeds are bound to be filled with pictures of sunny vacations. And most of them will probably be filtered by Instagram.

A recent concept by German designer Markus Gerke would allow Instagram fanatics to take pictures that turn out exactly as they see them, and look pretty awesome while doing it. His design for a pair of sunglasses, called ‘Instaglasses,” has a built-in 5-megapixel camera with Wi-Fi capability so the wearer can instantly upload what they see to their Instagram account.

The design for the glasses also includes changeable filters built into the lenses, allowing users to view exactly what their picture will look like before they take it. If Instagram makes the design of these glasses a reality, we will literally be able to capture a moment just as we envision it.

For further info about the Instaglasses design concept, click here.

Everyone knows that getting back together with your ex is always such a good idea, so after a fairly short breakup it’s surprising to see that GM and Facebook are picking up where they left off in an attempt to reignite their old relationship.

Last May, just days before Facebook’s historic opening as a public company (stock market opening), GM pulled all of its paid advertising from Facebook, viewing it as an ineffective medium. But less than two months later, executives from both Facebook and GM were spotted in France—where else would you go to mend a broken romance?—discussing ways to patch up their relationship.

Rumors suggest that GM is waiting for more information regarding Facebook’s effectiveness at reaching target consumers, but most experts agree that a deal will be reached fairly soon.

Will Facebook & GM’s relationship rebound stand the test of time or are they doomed to yet another failed attempt at exes getting back together? For more details, check out this article.

You know that Pushers work hard. You probably know that we play hard. But what you might not know is that we're a pretty fit bunch as well.

The 18th Annual IOA Corporate 5k took place this week and Push hit the streets with 14,000 other runners and walkers from Central Florida companies. With that many people, Push knew we'd needed to come up with a creative way to stand out. And after joining forces with our client, Tijuana Flats, we knew we were onto something.

Turns out, not only do we think we're fit…we have the skills to prove it. The men of Push placed third out of all the other male teams from advertising/pr/media companies. Following the race, the participants mixed and mingled by Lake Eola enjoying food, friends and a celebratory beer — or two.

Overall, the event was hugely successful and no doubt Pushers will be back to join the festivities and the race next year.