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The Melting Pot Selects Push as Creative Agency of Record
After a six-month national agency search, restaurant group The Melting Pot has selected Push as its creative agency of record. With 133 locations across 35 states, and more than 36 locations under development, The Melting Pot is the country’s premier fondue restaurant.
The Melting Pot joins Push’s growing list of national and international clients, which includes several national restaurant brands.
See who else is talking:
The New York Times
Media Daily News
Orlando Sentinel
Tampa Bay Business Journal
The Orlando Business Journal
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By Gordon Weller
Associate Creative Director
Just read about this new software tool from Sense Networks, called Macrosense. It allows users to predict tourism levels and consumer traffic patterns based on GPS data. They're saying that it could "redefine what we know about consumer behavior, giving businesses early insight into economic trends, better ways to determine sites for offices and retail stores, and more effective ways to advertise." Now, my associate creative director side is definitely intrigued by the whole idea. It sounds like something that could definitely help us (and our clients) out at Push. I could see plenty of uses for data that shows us where traffic is coming from and where it likes to go before and after visiting a client's location. But my family guy, consumer side says, "Whoa, are we getting a little too creepy, stalker-like here? I got my GPS to find my way, not to become a science experiment." This seems to be technology that is definitely walking the fine line between cool and intrusive. Thoughts?
Click here to read the article
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We are looking for a top-notch Media Planner. Must have 3-5 years media planning experience with all forms of media...
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Push's interactive work has be highlighted by commarts.com several times in the past year. Two of our websites, Bags and Lake Nona, were chosen as a webpicks of the week - check it out here (http://commarts.com/web-sites/Travel-Tourism/bags-inc.html) and here (http://commarts.com/web-sites/Real-Estate/nonaology.html).
Communication Arts is an international authority on design and creativity has highlighted our very own Mark Unger in the Insights section, where they talk to creative leaders to get their take on the industry and life in general. Check out what our New Media Creative Director has to say about the design process, how he overcomes a creative block and even what he buys online.
http://commarts.com/insights/where-best-begins.html
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By Corey Miller
Associate Media Director
There's been an uproar of legendary proportions surrounding Nielsen's roll out of their Local People Meter (LPM) product, which is replacing the archaic use of diaries to project TV ratings. The new LPM technology allows participating households to register who is watching and what they are watching by manually pressing an assigned button for each family member on a special remote. This groundbreaking system is pushing aside the current system of paying families to manually log each program they watch, how long and who is participating. When was the last time you wrote anything down, let alone all details of a 45 minute journey from PBS to MTV2 (Hey, who doesn't love a good Dire Straits video)?
So, instead of embracing this giant leap forward for all of mankind, the media world is up in arms. Are the TV stations worried the rating system is going to implode? Yep. Are agencies panicking about telling their clients about these new shifts in CPPs and GRPs? You bet. Is this going to be better for everyone in long run? It sure is. Will this solve all of our measurement problems so that now we will know exactly who watches what? Not even close.
The bottom line is, although this is a dramatic improvement for all involved with TV as a commodity, it is still far from perfect. We're a long way from being able to accurately determine exactly who watches what. However, if the introduction of LPMs is any indication of how that will be received, our time might be better spent trying to figure out how they made the "Money for Nothing" video.
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Push is seeking a Public Relations Senior Account Executive...
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By Gary LaPage
Senior Vice President, Agency Performance
“Consumers are bombarded by thousands of messages a day”
“Television as an ad medium is dead”
“DVRs are an ad agency’s worst nightmare”
“Mobile is the future of all advertising”
There are so many opinions about advertising in the world today, it made me stop to think. Is advertising a product or service really that complicated? Are consumers really turned off by a large percentage of advertising?
I don’t think so.
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By Forest Young
Director of Brand Integration
British Currency by Matthew Dent
On Monday, I received a surprise package from London. Last week, my mother had visited Harrods while on business overseas and stumbled upon the April issue of the store's magazine called 'Design Icons.' She mailed it to Florida with the magazine wrapped in the store's signature dark olive bag. As I paged through the iconic designs from the twentieth century — the Swiss Army Knife, the Coca-Cola contour bottle, Wright's Fallingwater, I couldn't help but reflect on the new British currency. The magazine confirmed my initial sentiments — it is already iconic, and it is only a month old.
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Almost daily in our building we ask ourselves “what other ways we can connect brands with consumers?” There are ideas that have been proven to work and new ideas to try, but when a marketing movement takes hold, it’s hard to ignore the possibility of riding the same wave as everyone else. The challenges are - when do you catch it and should you even be on it?
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Push seeks Sr. Account Executive/Account Supervisor with 5-8 years agency experience. Advertising experience in the restaurant industry preferred...
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