A recent Push marketing campaign developed for the International Cricket Council (ICC) World Twenty20 was honored with a Gold Award in the Event Marketing category last week at the 2010 International Sports Management Awards. The campaign won top honors alongside some of the world’s most prestigious sporting events such as the Olympics, FIFA World Cup, Wimbledon and Sony Ericsson WTA Tour.
The (ICC) World Twenty20 tournament was being held in the West Indies this year where cricket is not just a sport- it is THE sport! With a vibrant passion and love for the game, the Push team developed a campaign that embodied this spirit. “Bring It” encouraged West Indian cricket lovers to give it their all — both athletes and fans alike. Since the West Indies was going to be on the world’s stage for four weeks, their participation and excitement for the tournament was vital to its success!
Push found success through its use of multiple mediums such as public relations, social media, promotions, music and more including: More than a dozen 20-foot-tall cricket bats, serving as giant billboards for the tournament. An original “Bring It!” theme song that popular Caribbean performers, Mr. Vegas and Fay-Ann Lyons, performed to sold out crowds in each of the four host countries. An 8-country “Bring It” Bus Tour featuring a large tour bus wrapped in the tournament’s creative and a promotional staff on board to excite the locals about the upcoming tournament.
Congratulations to the Push team on a fantastic campaign!