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Push Wins the Most Gold and Overall Awards at the Orlando ADDY Awards

Awards

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Push was greatly honored this past weekend at the 2009 Orlando ADDY Awards, taking home more Gold ADDYs than any other entrant and also the highest number of awards overall. These awards include four in the “Best Of” categories, including an outstanding copywriter award for Push associate creative director Gordon Weller.

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Social Networking Tips for Brands

Press

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Push partner and new media creative director Mark Unger shares some tips and is quoted in the current issue of the Orlando Business Journal.

Click here for the story.

In this story detailing how social networking sites can help increase a company's business, Mark shares insight, best practices and several "do's and don'ts," including:

Don’t take criticism personally. Instead, learn from it and make the company better.
Don’t give up too early. Creating a following of readers that can result in business will take time.
Don’t allow employees to post things without monitoring the content to make sure the message reflects your company accurately.
Communicate like a human, not like a robot. These sites were created for social interaction, not for talking business.
Create as much content and dialogue as possible.
Make friends. It’s important to make connections with like-minded people and companies.
Experiment with different types of programs, make special offers or exclusive services for those in the network.

Communication Arts Interactive Design Annual Winner

Awards

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LearnLakeNona.com, created by Push, is a winner in Communication Arts' 2009 Interactive Design Annual 15 -- a prestigious design competition for interactive media.

A nationally representative panel of distinguished programmers, interface designers and creative directors selected Push's work as one of this year's winners.

The winning entries will be featured in the May/June issue of Communication Arts.

SXSW Finalist

Awards

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Push has been named a finalist in the 12th annual South by Southwest (SXSW) Interactive Web Awards for our work on Tijuana Flat's "Just in Queso" Web site.

The competition "uncovers" the best new Web sites and celebrates those who are building tomorrow's online trends. "Just in Queso" is one of just five finalists in the Activism category. Click here to check it out.

Winners will be named at the SXSW finalist reception on March 14, during the SXSW Interactive Festival.

The SXSW Interactive Festival features five days of exciting panel content and parties. Attracting digital creatives as well as visionary technology entrepreneurs, the event celebrates the best minds and the brightest personalities of emerging technology.

UPDATE: Click here to vote for justinqueso.org as the SXSW People's Choice in the Activism category: https://secure.sxsw.com/peoples_choice

Push Launches New Brand Campaign for The Melting Pot

Work

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Push has created a new, national brand campaign for The Melting Pot -- a popular fondue restaurant franchise. The campaign is based on the underlying brand positioning that The Melting Pot is not only perfect for special occasions, but also for making ordinary occasions special.

Launching just in time for Valentine's Day, the "Stir Things Up" campaign features new brand positioning and creative including advertisements, posters, direct mail pieces, bounce-backs, radio scripts and e-blasts that can be personalized for each of The Melting Pot’s 141 franchised locations. There’s even an innovative Facebook application, “Perfect Pairings,” to support the new brand position.

Click here and here to see the work.
Click here to read about it in the Orlando Business Journal.