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Give Plants a Chance

Work

Orlando Farmers Market came to Push with the dilemma of decreasing attendance and little money to do anything about it. We felt that printing paper ads and flyers contradicted the Farmers Market’s environmentally friendly nature. So being Push, we took a step back and thought about the problem differently. We came to the conclusion that the biggest victim of no one showing up at the downtown Farmers Market wasn’t the Farmers Market, its vendors or even its entertainment. The biggest victim was all the really cool stuff for sale that was being neglected at best, and rotting to a slow, nasty death at worst. The plants were wilting. The fruits were rotting. The popcorn was staling. And the only place the fresh squeezed lemonade, fresh brewed coffee and fresh tapped beer were flowing was right down the drain. We, along with the Farmers Market, couldn’t stand by and watch the suffering any longer.

It was time the goods for sale were given a voice. A platform to let the world know just how they felt, which at the time was pretty crappy. And their message needed to be delivered through a medium that mirrored the greenness of the Farmers Market. So we visited the Farmers Market, gathered the bruised, battered, torn and rotting leftover goods and armed them with stickers with very personal, heartfelt (ok, slightly harsh and sarcastic) messages directly from the goods themselves. We then strategically placed these recycled message carriers in high foot-traffic areas downtown. The result was the return of the downtown Farmers Market to its bustling Sunday morning glory. But more importantly, the suffering of the goods ended when they made their way into the hands, hearts and homes of loving new owners.

Nothing like a little recycled guerilla guilt trip to spring people into action.

Comments

09.25.08
Posted by Erica Clements

This is AWESOME guys! Love the idea! Been keeping you guys in mind when we're ready for some serious advertising and PR for our business. A friend of ours is using your services and loves ya!




Push Forest Young The FWA Group94 Design Observer Hydra Studio MIT Advertising Lab Ernie Schenk Fresh Creation Chris Robb Mark Unger Commarts

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