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OMA Launches New Brand

Work

A cornerstone and pillar of the Orlando arts community, the nationally acclaimed Orlando Museum of Art (OMA) has a new look. The new brand was developed after the museum determined it needed a more modern brand, reflective of its vision as well as its commitment to the arts and art education.

The rebranding consists of a new logo and Web site that contribute towards OMA’s goal of attracting all audiences and ages while continuing their commitment to the arts. The new brand is a reflection of who OMA really is, while making the museum a more welcoming place and providing more of a presence on the Web.

The rebranded OMA logo uses timeless, geometric shapes evoking the essence of art itself, and can be found in various forms of new OMA collateral. The easy-to-navigate Web site (www.omart.org) brings the OMA into a contemporary setting, with an artistically simple appearance. When visitors access the site, they can filter information based on their own interests. The filter creates a calendar of events and art specifically chosen by each visitor. This innovative filtered calendar functionality is a first of its kind for any main interface for a museum Web site.

As a private institution, the OMA was founded by the community, is part of the community through education, and is supported by the community.

Comments

11.12.08
Posted by Jackie

Great job. OMA has come a long way since when I first worked on the account! Looks great!




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