For the past 14 years, Orlando Weekly has conducted a Best Of poll to determine the city’s best people, places and things. In this year’s edition, Orlando Weekly writers selected Push’s rebranding efforts for the Orlando Museum of Art as the “Best Makeover” in the Arts & Entertainment category.
The new OMA brand was developed after the museum determined it needed a more modern brand, reflective of its vision as well as its commitment to the arts and art education.
The rebranded OMA logo uses timeless, geometric shapes evoking the essence of art itself. Push Design Director Forest Young describes the logo as “a nod to Bauhaus aesthetics” in the way it “points to the triangle/circle/square [and] primary colors as the building blocks for rational design.”
This is not the first time Push’s OMA work has been honored. The OMA logo and brand poster have been selected to appear in Print magazine’s 2009 Regional Design Annual, which showcases the best creative work produced in the United States. The OMA logo is also currently featured in TASCHEN’s Logo Design, a respected and collective international volume of the world’s best graphic symbols, trademarks and logotypes.
Check out the Orlando Museum of Art and other winners in Orlando Weekly’s Best of Orlando 2009.