The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) revealed last week its new marketing campaign, created by Push. The campaign, "Orlando Makes Smile," and its conceptual creative were shared with 900 bureau members and the press.
"Orlando Makes Me Smile" is designed to encourage the memorable moments in Orlando that lead to deepened relationships for all who visit the destination.
Push was selected earlier this year by the Orlando CVB to handle its creative out of a number of high-level contenders. The proposed creative campaign Push originally pitched was so powerful and relevant that the Orlando CVB is moving forward with it just six months later, with hardly any changes made to it throughout the research, testing and approval phases. This is very remarkable for an idea that was originally part of a business pitch.
To read some preliminary news coverage of the campaign, click the following links: