Push client Smokey Bones Bar & Fire Grill was recently highlighted in the Orlando Sentinel’s Business section for its advanced social media campaign. Working with Push in a major rebranding campaign, Smokey Bones utilizes several innovative social media strategies to showcase individual restaurants.
All Smokey Bones locations now have their own bookmarkable site, moderated by a Web host or hostess selected from the staff at each Smokey Bones restaurant. These Web hosts add their own personality and each venue’s flavor to the local sites by posting fun information, upcoming events and promotions. Smokey Bones is the first national restaurant brand to give such online content control to its local staff.
The site also links to official Smokey Bones MySpace and Facebook pages, and promotes joining the Bones Club, where members receive promotions by e-mail or mobile -- with text messages offering up-to-the-minute specials.
As restaurants seek to understand how to effectively use social media, Push partner and New Media Creative Director Mark Unger offers this advice: "You have to continually work at it ... create content, make friends and give them something tangible.”
To check out the article, click here - Orlando Sentinel.