Posted by the interactive / media team Pedro Gomez, Corey Miller, Mark Unger
The phone number call-to-action is back and it's awesome. Google's latest acquisition, grandcentral.com, is a new, simple web application that boasts a one phone number solution to its subscribers. However, the really exciting function for marketers is its straight to mp3 voicemail, which allows for some creative applications. Push has one coming soon, and yes it will change your life.
Listed below are some of grandcentral.com's features:
Description
- Use a single phone number for all inbound calls
- Customize actions for phone calls based on who is calling or the time of day
- "Click2Call" to initiate a call from the Web
- Can be used to screen calls like an answering machine
- Offers visual voicemail access for Web-enabled cell phones
PROs
- Gives everyone a single phone number
- Customize actions based on the caller
- Check voicemail online
- Get email notification of voice messages
CONs
- Available by invitation only
- Cannot dial phone numbers with extensions
- Beta software, which may contain bugs