Already known for its mouth watering barbeque, Smokey Bones partnered with Push to give the restaurant a new energy. Recognizing that despite economic hardships, people still want to go out and have a good time, Push began tapping into the minds of consumers. After months of research, the top-to-bottom rebranding began. Throughout the process, the rebranding was about more than just a new identity. It was about providing guests an experience considering all consumer touchpoints. Therefore, keeping energy as its central focus, Push was able to help Smokey Bones reinvent itself from the inside out. Push helped create a company culture, menu offerings, staff experiences, store environment and communication that would give guests a place to enjoy for various occasions.
The new Smokey Bones was put to the test this month at its Waterford Lakes location in Orlando, Florida. The new vibe attracted record crowds during the debut of the first rebranded restaurant. There is much to be excited about as the new Smokey Bones restaurants will soon roll out across the nation. Don't forget to check out the new website, www.smokeybones.com.
