Signifying the next step in Smokey Bones’ efforts to revitalize and reposition its brand nationwide, Push has been named as the restaurant chain’s branding and advertising agency of record. As the Smokey Bones AOR, Push will lead efforts to re-position the Smokey Bones brand and restaurant experience, first with a focus on the chain’s 73 restaurants currently located throughout the Eastern and Midwestern United States. The agency will provide brand planning, brand and advertising creative development, interactive and web development, media buying and promotions development services.
About Smokey Bones Barbeque & Grill
Smokey Bones Barbeque & Grill offers slow-smoked barbeque ribs, fire-grilled steaks and more in a fun atmosphere known for genuinely friendly service. The company's restaurants also serve up a great selection of specialty drinks and beer and offer a late-night menu, making Smokey Bones a great place to dine, watch a game, or just kick back with friends or family. Smokey Bones' signature baby-back and St. Louis-style ribs and hand-pulled pork are slow-smoked over hickory for up to 11 hours daily, resulting in fall-off-the-bone tenderness and delicious flavor. Steak lovers can choose from two specialty steaks, or customize their own sirloin, New York strip or filet by selecting from four flavor options. The menu also includes smokehouse chicken, grilled Atlantic salmon, flavorful salads, and a variety of sandwiches ranging from a hickory-grilled chicken sandwich to a pulled-pork Cuban. For more information, visit http://www.SmokeyBones.com.