PUSH blogs | What is Pecha Kucha?

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	What is Pecha Kucha?
Blog	By Forest Young Director of Brand Integration I am getting that question a lot this week as I prepare to take part in my first Pecha Kucha Night held this Wednesday at the Museum of Contemporary Art in Jacksonville. As a presenter, I had to quickly familiarize myself with this unique format for delivering a creative presentation. The constraints: show 20 slides for 20 seconds apiece (20 x 20) for a total length of 6 minutes and 40 seconds. A couple of my friends had taken part in Pecha Kucha Nights in New York City and Seoul but I needed to refresh my memory about the history and finer points of PK. First, let's start with pronunciation. Pecha Kucha is properly pronounced 'peh-CHAK-cha' and is Japanese for 'chatter' or the sound of conversation. The first Pecha Kucha Night was born in 2003, the brainchild of Tokyo-based architects Astrid Klein and Mark Dytham. The unique Pecha Kecha presentation format, which is now a patented system, met a demand for a forum in which creative work can be informally shown without the danger of excessively verbose speakers. The constraint of 20 x 20 forces speakers to edit their work carefully, avoid reading large blocks of text on the screen and often rehearse. The presentations which last less than seven minutes are concise and allow for a larger number of creatives to show their work without giving preference or top-billing to any one artist. Pecha Kucha Nights are currently being held in over 100 cities worldwide. The process of designing a PK presentation has been both frustrating and liberating. There simply isn't any time for fluff or content that you don't feel passionately about. I can already predict a healthy, lasting side-effect of PK on my other speaking engagements and presentations. The qualities of most PK presentations are those attributes that we all strive for as artists trying to communicate our work: concise, articulate, passionate and memorable. Forest Young at MOCA Jacksonville Attendance is limited to 125 and is first come, first served. You cannot sign up in advance. The presentation begins at 8:20pm in the MOCA Theatre. Admission is free, but donations are appreciated. For additional information about PKN at MOCA Jacksonville, visit: http://www.pecha-kucha.org/cities/jacksonville For more information about Pecha Kucha Nights internationally, visit: http://www.pecha-kucha.org/




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