Valencia Community College has been churning out graduates for the past 43 years. Teaching more than 63,000 students a year, Valencia is the fifth largest community college in Florida. A few months ago, they challenged Push to develop a campaign to recruit students for the upcoming Fall Semester, despite enrollment levels being at all-time highs.
After brainstorming about why people go to community colleges, the different mindsets they have and what they take away from the experience, Push realized that it all drilled down to one thing. Potential.
Some students were looking to build, find or direct their potential. While others wanted to feed, grow and shape it. Being the college that allows students to do all those things, Valencia clearly The Place for Potential. And, the campaign evolved as such.
Push created several radio spots themed around the things that students can do to enhance their potential while at Valencia. Here are some of our favorites: Find, Shape and Direct.
In addition to being heard on the radio, Valencia’s campaign can be seen on movie screens across Central Florida, online and on Facebook via ads. The outdoor and print components of the campaign feature current Valencia students — adding to the campaign genuineness and reality to show that Valencia really is The Place for Potential.
Check out our photo album on Facebook for more ads.