“The new Bags identity, with its unique and streamlined components, has helped differentiate Bags from its competition.”
The new Bags logo reflects the bold typography and color of airport way-finding. Two additional proprietary marks were created—the Bags Smile logo, for internal use and occasionally to accompany the master logo, and the Bags "B" logo for B2B collateral.
A sampling of the Bags brand icons.
Acknowledged by Communication Arts, the website excels at customer support with quick information and easy access to using the luggage service. Information is provided in a professional, universal and approachable manner. And both the simplified content and the uncluttered style define the brand's philosophy of making travel easier.
The Bags transportation and delivery fleet was reskinned to reflect the new iconic brand.
The Bags logo and Bags Smile logo are aesthetically pleasing across a variety of products.
Partner itinerary features the rebranded logo.