Antiquorum Digital Case Study

Challenge.

In 2009, Antiquorum approached Push to completely overhaul their existing online brand. The challenge was to create a very functional yet sophisticated brand that would attract a worldwide group of elite clientele and position Antiquorum as the world's leading auctioneers/experts of rare and valuable time pieces.
Strategy.

Push designed and developed all online brand touch points and completely rebuilt from the ground up a custom management system. Included in the rebuild was mobile, email marketing and custom auction tools.
Results.

Antiquorum.com was named CSS Mania Site of the Day in September of 2009, saw an average user spend of nearly 2.5 minutes on the site and 447,732 unique views since November 2008.

Web Designers Blog chose Antiquorum as 13 (of 35) best Corporate Sites on the Internet.

Push created a series of custom icons for Antiquorum to use throughout the digital environment.
Custom instructions and charts were created to help walk the user through the watch grading system.
Mobile extensions were designed to keep the user experience consistent across multiple devices.
Pages were designed to direct the world audience to the correct auction page.
Custom info graphics were designed to walk the user through the auction process.
Custom info graphics were designed to walk the user through the auction process.
A proposed iPad application was designed to allow users to access the auction remotely.
Push created several custom email templates.

Push.