“The new brand has given ARS/Rescue Rooter a compelling national identity, and helped the company grow into new markets.”
Company trucks and vans, the segment's key lead generators were redesigned with bold graphics and colors matching the new brand and logo.
Dandy & Pronto are the ARS/Rescue Rooter mascots. Their energetic, friendly, easygoing, clever and heroic personalities are reflected in all branding, design and communication.
A central online location was set up for all franchisees to find brand guidelines and standardized company forms.
An Energy Savings Challenge mini-site was created to help customers make their homes more energy efficient.
Push developed the ARS/Rescue Rooter Home Connect blog-format website, allowing consumers to submit HVAC and plumbing questions to experts and receive individual responses to their problems. The constantly updated content sought to increase the search engine ranking of ARS.com content and increase traffic, while the expert advice on HVAC and plumbing would position the company as an industry leader and consumer source for information.