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Challenge.
Corkcicle came to Push with the desire to introduce the world to a revolutionary product that would chill wine from the inside, rather than relying on the ice-bucket method that often leaves wine too cold. Though the product idea was already in place, Corkcicle was in need of branding and a website to kick off sales. With a target demographic including wine novices and experts alike, Push was tasked with creating the Corkcicle brand and an accompanying website that would showcase the product and all it had offer.
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Strategy.
In launching Corkcicle, the strategy was to create a timeless brand. Using simple and sophisticated design, Push created a logo and product packaging. As part of the branding, Push also designed an innovative website, launched social media and public relations efforts, and creating marketing collateral. Consistent consumer touch points were included across the board.
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Results.
As a result of the product launch, there have been more than 60,000 units sold (and counting). Press coverage has ranged from The Today Show to The New York Times.
