“To encompass the 'big picture' of Lake Nona's master plan and community vision, Push created Nonaology.”
The “Nonaology” campaign messaging was positioned to intrigue its target audience, rather than just explain the community, with the ultimate goal of drawing more visitors to its website, LearnLakeNona.com.
Working with various print publications, we were able to bookmark the kick-off print ad for the campaign with 1 of 4 different Nonaology bookmarks.
A handy community map doubled as a quick reference guide to all things Nona.
Featured in Communication Arts, the brochure-like website includes a custom blog, an interactive community map, and motion-graphic quizzes. Visit learnlakenona.com
The sophisticated and information-rich site was designed to complement the Nonaology campaign. Various quiz's were placed through-out the site to engage users.
The interactive map on the site featured videos, stats and imagery of key landmarks in Lake Nona.
Outdoor elements pushed the learning aspect of the campaign even further by including words that had been redefined by Lake Nona.
Newspaper ads utilized the bottom sections of the front page on a recurring basis.
Quizzes were designed to help pique interest in the community. The quizzes could also be taken on the website, where results were tallied.