"Building a luxury brand from the ground up."
Push created custom metal clasps to identify Laudi Vidni handbags.
A full brand identity system was design to keep the brand consistent in all consumer touch points.
The secondary marks of the sheet music lines were added to several elements of the brand to subtly communicated the names musical origins.
One of the most important touch points of the brand was the packaging of the bags themselves. Custom tape was created for the outside and a sophisticated netted case was designed to hold the bag on the inside of the box.
Push worked hand-in-hand with Laudi Vidni to create a unique design studio experience.
A rendering of the studio space was created to guide the install team on development of the space
Customers who visit the design studio are able to see and feel the materials used to create their personalized handbags. A hanger system was created to uniquely display the material in the space.
From the silhouette to the hardware, Laudividni.com was designed to step-by-step create a unique one-of-kind bag out of thousands of examples.
Thousands of 3D models were created to allow the user to see an accurate representation of the bag they are creating.
Along with models of all the bags and materials each leather was shot to see the actual material.
An essential part of the site was to allow the user to share there creations with there friends using social media.
To give customers a better idea of real-world sizing, Push created an innovative size-able mannequin.
A custom shopping cart was created to complete the user order.