Solantic Urgent Care Case Study

Challenge.

With more than 30 locations throughout Florida, Solantic Urgent Care provides comprehensive medical care for diagnosis and treatment of unexpected injuries or sudden illness. Solantic came to Push to capture market share from a strong local competitor by increasing brand awareness in Central Florida. More specifically, the goal was to increase patient visitation at all Solantic locations.
Strategy.

To increase awareness and visitation, Central Florida residents had to be given an opportunity to interact with the brand. Push’s strategy was to engage Central Florida residents with an integrated marketing campaign including targeted mass media, presence at community events, stunts/grassroots efforts and public relations.
Results.

Since its entrance to the Central Florida market, Solantic has seen a significant increase in awareness and traffic to the care centers. Some of this awareness is credited to a “Seeing a Doctor has never been this easy” flash mob stunt, conceptualized by Push., that occurred in downtown Orlando in July of 2010. Also, specific to the STD testing campaign, Solantic saw an increase in STD testing appointments due to Facebook ads created and managed by Push.

A proposed Solantic iPhone App uses GPS to help you find the Solantic clinic closest to your current location. The app also allows you to schedule an appointment and check on wait times.
Ad targeting college students to come in for an STD screening.
A proposed augmented reality print ad allows consumers to "see" a doctor as soon as they hold the ad up to their computer's camera.
Solantic organized a flash mob of 80 “doctors” at the City of Orlando’s 32nd annual Fireworks at the Fountain Fourth of July extravaganza. The point of the spectacle was to let Orlando know that “Seeing A Doctor Has Never Been this Easy!” because Solantic has board-certified physicians, unlike many other walk-in clinics.