“The new Tijuana Flats site connects to the restaurant's physical space and maintains the brand's culture, attitude and freshness.”
The initial strategy was to tie in all digital aspects of the Tijuana Flats brand so that users could easily access everything from restaurant and menu info to Facebook updates and Flatheads club membership.
The background illustration, crafted by former Spider-Man comic book artist Alex Saviuk, resembles the graffiti-like murals that are found in each Tijuana Flats restaurant.
The innovative, award-winning site features a floating header that scrolls down with the user.
Utilizing HotGloo, for planning and wireframes, both the developers and client had access to the layout of the site in progress.
Utilizing a custom CMS, Push created a detailed menu with photos, description and nutritional information, as well as a catering menu. Online ordering was also integrated into the site.
With the elimination of Flash, the site is mobile-friendly, and can properly function on most digital platforms.
Prior to the launch of the new site, Tijuana Flats Facebook updates hinted at an upcoming big announcement, and users were encouraged to guess what it was.
With the shopping cart feature, users can shop for Tijuana Flats' famous hot sauces, as well as purchase shirts and hats. Wholesale ordering is also available.