Valencia Campaign

"Valencia does everything in their power to inspire students. Push helped broadcast that inspiration to the rest of the world."

Challenge.

Valencia College is an institution of higher learning that believes everyone deserves the opportunity to be empowered through education. The school was formerly known as Valencia Community College, but with the introduction of two new bachelor’s degree programs they dropped “Community” from their name and needed a new brand identity to reflect this significant change. The goal was to create a new identity, as well as a new ad campaign that introduced the identity, supported student enrollment and reassured the community that Valencia was the same great school, only better.
Strategy.

Push dug deep into Valencia’s culture to discover what fundamental truths are at the core of the college. What came to light was Valencia stands in the gap between what is and what can be—the pathway to potential. They believe that anyone can learn anything under the right circumstances. And the right circumstances are exactly what Valencia provides for their students. They award millions in financial aid annually to make education affordable. They offer day, night, weekend and online courses to make education more accessible. They have five area campuses to make education more convenient. They have small class sizes to make education more personal and powerful. But above all, they have faculty and staff who not only believe in their students, they help their students believe in themselves. Help students realize that no matter what difficulties you face in life, or what obstacles stand in your way, or what challenges lie ahead, you can overcome. You can succeed. You can get an education. You can do great things in this world.
Results.

Coming soon.

New brand identity marks
Proposed building banner
The campaign lends itself to tailoring degree program specific messages to the medium where it appears, such as these billboard samples.
Proposed lightpole banner
Push not only tailored messages to the medium, but also to the location within the medium, like this print ad, which ran in the Classifieds section.
The ability to showcase specific degree programs in creative ways is a powerful component of this campaign.
Online banner ads featuring degree programs relevant to the sites where they appeared.
“You Can” Valencia College
“Failure” Valencia College

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Push.

"Valencia does everything in their power to inspire students. Push helped broadcast that inspiration to the rest of the world."