Workamajig Case Study

Challenge.

Originally starting life out as Creative Manager, this suite of management software and productivity tools needed a new brand to stand out in an increasingly crowded marketplace. Of particular importance was a new name that distinguished the brand and stood out in online searches.
Strategy.

Enter Workamajig—the brand, the website and the avatar. As a name, Push created the Workamajig name which quickly differentiated the brand, giving it top priority in online searches. As a website, Push created a tone of voice that made the online software feel more approachable and easy to use. And, as an avatar, the Workamajig character quickly took on a helpful personality of its own.
Results.

The new name became memorable and created an emotional connection to users. Workamajig was now first in search engine results. The software that streamlined entire agencies had a personable face — an avatar with two responsive eyes and a futuristic body. The new name and brand identity succeeded in portraying the software as the ultimate Swiss army knife of agency management software.

Workamajig, the avatar, quickly became a likable, helpful character for users.
The Workamajig iconographic system created for the user interface of the product.
Various animations were created to help illustrate operations of the software.
The new name was an instant SEO success.
A website was created to drive sales leads.
Banners were created to help increase leads to the website.
Companies can utilize Workamajig's customization options to reflect their business.
A application was proposed to use the most popular functions of the software on-the-go.

Push.