It is not often that you pass 100 mannequins on the side of the road.
But this was a sight seen by many Atlanta residents when an art installation featuring 100 mannequins en masse was unveiled to launch the “Bring Lindbergh to Life” campaign for eon at Lindbergh - Atlanta's newest condominium residence development.
This campaign showcases how art as a selling tool is migrating back into mainstream marketing, by blurring the line between art and advertising, and forcing people to engage with the mannequins in a public space.
The mannequins are seen throughout all campaign elements, symbolizing that the eon at Lindbergh residents will help energize the Lindbergh area of Atlanta. From the print and display advertising elements, to community relations elements including an art contest challenging young artists to turn the mannequins into pieces of art representing today’s urban living, and mannequin sightings around town and during a major community festival, the “Bring Lindbergh to Life” campaign continues to demonstrate how a creative concept can extend to create a multi-dimensional campaign.