John Ludwig.

Partner/CEO

A Push founding partner, John has more than 25 years of creative and brand strategy experience working throughout the United States and internationally. John plays a lead role in brand strategy and development, and is the architect of the agency’s proprietary Brand Convergence Model™, which puts the consumer at the center of all brand activities and ensures the integration of marketing disciplines.

In his role as CEO, John has provided thought leadership on numerous accounts, establishing strong and engaging consumer brands for clients including The Walt Disney Company, Orlando/Orange County Convention & Visitors Bureau, AT&T Wireless, Orlando Health, Scotiabank, Smokey Bones Bar & Fire Grill and Tijuana Flats.

As a former copywriter, John understands the power of consumer-relatable messaging to create memorable campaigns and brands. When co-founding Push in 1996, John set out to develop an agency where an eclectic group of talent could come together to do amazing work—and he has succeeded.

Heavily involved in the Orlando business community, John is also a frequent speaker at American Advertising Federation chapters and business organizations. He has written for Harvard Business Review and TalentZoo.com, a premier advertising resource for online job placement in the communications industry.

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