Push.

The highly anticipated December issue of Print hit the shelves this week and it reveals the winners of the 2009 Regional Design Annual. Among them are three Push projects. The competition received thousands of entries and is often considered “the most comprehensive survey of graphic design in the United States.”

Already known for its mouth watering barbeque, Smokey Bones partnered with Push to give the restaurant a new energy. Recognizing that despite economic hardships, people still want to go out and have a good time, Push began tapping into the minds of consumers. After months of research, the top-to-bottom rebranding began. Throughout the process, the rebranding was about more than just a new identity. It was about providing guests an experience considering all consumer touchpoints. Therefore, keeping energy as its central focus, Push was able to help Smokey Bones reinvent itself from the inside out. Push helped create a company culture, menu offerings, staff experiences, store environment and communication that would give guests a place to enjoy for various occasions.

Advertising Age just held its inaugural Small Agency Awards and Push was named the runner-up for southeast advertising agency of the year.

Three Push projects have been selected to appear in Print magazine’s 2009 Regional Design Annual.  Print received nearly 5,000 entries for the competition, which showcases the best creative work produced in the United States.  This comprehensive review is one of the biggest issues to hit the graphic design industry each year.  The following Push work appears in this December’s issue:

We’ve mentioned Smokey Bones Bar & Fire Grill more than a few times on this blog -- such as the work we've done for the restaurant group and also the press and awards it has been honored to receive. Since rebranding and launching an innovative website and social media campaign for the brand, Push has been proud to see great results as Smokey Bones continues to grow.