Since launching as part of Push’s brand work for Laudi Vidni (see previous blog post), laudividni.com—featuring the luxury handbag company's sleek logo and vibe—has drawn the attention of designers throughout the world.
Laudi Vidni, a new luxury handbag company, strives to empower women to be their own brand through the creation of custom handbags that come in a variety of colors, materials and silhouettes. The company approached Push with the need to differentiate itself from other handbag customization retailers...many of which offer inferior quality and service. And so, Push developed a unique company name and brand—“Laudi Vidni” (which subtly spells “individual” in reverse) that reflects the personal touch of each shopper’s taste in bags, defiant of the status-conscious air of other upscale brands.
Three Push projects have been selected to appear in Print magazine’s 2009 Regional Design Annual. Print received nearly 5,000 entries for the competition, which showcases the best creative work produced in the United States. This comprehensive review is one of the biggest issues to hit the graphic design industry each year. The following Push work appears in this December’s issue:
Push has created a new, national brand campaign for The Melting Pot -- a popular fondue restaurant franchise. The campaign is based on the underlying brand positioning that The Melting Pot is not only perfect for special occasions, but also for making ordinary occasions special.
A cornerstone and pillar of the Orlando arts community, the nationally acclaimed Orlando Museum of Art (OMA) has a new look. The new brand was developed after the museum determined it needed a more modern brand, reflective of its vision as well as its commitment to the arts and art education.