Recently seen in New York's Times Square was a billboard for a jacket company called Weatherproof. No big deal, just another ad you say — until you notice that the person in the campaign image is President Obama.
As communication mediums splinter, the integration of all marketing efforts is becoming an absolute standard for all brands.
With this in mind, it seems to me that there has been a lot of discussion lately about where PR stands in the marketing universe (or Marketing Umbrella for those tracking college Marketing 101 terminology). The general conversation centers around two questions: Is it still a stand-alone discipline? Or is it a part of the overall mix?
According to an interview on CNET with Adee (the paper’s digital editor), the new masthead is a one-day experiment to show Tribune’s readers that the paper “gets” Twitter.
Washington D.C.-based real estate developer Madison Marquette has once again teamed up with advertising, branding and design agency Push. The agency has been entrusted with brand development of The Bell Tower Shops in Fort Myers, Fla. The Bell Tower Shops project is Madison Marquette’s third collaboration with Push.
Signifying the next step in Smokey Bones’ efforts to revitalize and reposition its brand nationwide, Push has been named as the restaurant chain’s branding and advertising agency of record. As the Smokey Bones AOR, Push will lead efforts to re-position the Smokey Bones brand and restaurant experience, first with a focus on the chain’s 73 restaurants currently located throughout the Eastern and Midwestern United States. The agency will provide brand planning, brand and advertising creative development, interactive and web development, media buying and promotions development services.