The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) revealed last week its new marketing campaign, created by Push. The campaign, "Orlando Makes Smile," and its conceptual creative were shared with 900 bureau members and the press.
A recent Push marketing campaign developed for the International Cricket Council (ICC) World Twenty20 was honored with a Gold Award in the Event Marketing category last week at the 2010 International Sports Management Awards. The campaign won top honors alongside some of the world’s most prestigious sporting events such as the Olympics, FIFA World Cup, Wimbledon and Sony Ericsson WTA Tour.
Push congratulates its client, the Orlando/Orange County Convention & Visitors Bureau, on winning three top Flagler Awards at this year’s Florida Governor’s Conference. The awards were for the Orlando Makes Me Smile tourism campaign and included:
- Most Creative PR Campaign — 67 Days of Smiles
- Best Out-of-Home Campaign — Toronto Union Station Takeover
- Best of Show, $1 million+ Campaigns — Toronto Union Station Takeover
Get ready to put on your black and gold, and UKNIGHT with fellow UCF supporters. Today marked the kickoff for the UCF Athletics UKNIGHT campaign, promoting their upcoming football season.
Arnold Palmer Hospital has stayed true to it’s newest campaign, developed by Push, “Great Hospital, Better Kids.” The hospital was ranked 30th for heart and heart surgery and 28th for orthopedics in the 2010 U.S. News & World Report on America’s Best Children’s Hospitals.