We Are The West Indies

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Recently, Push produced a music video for the West Indies Cricket Board (WCIB). Several Pushers traveled to Jamaica to collaborate with song writer, Marlon Chen and director, Ras Cassa for the shoot. The video, titled “We are the West Indies,” celebrates the passion and spirit of the Caribbean culture and showcases the people's devotion to the game of cricket.

Tian Winter and Keida, two popular Caribbean music artists, were brought together to collaborate on the high energy song to grab attention and introduce a new theme song for the West Indies.

Filled with cultural symbols, the video is a true representation of the Caribbean tradition and way of life.

Click here to view the final product.

Bring It!

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A recent Push marketing campaign developed for the International Cricket Council (ICC) World Twenty20 was honored with a Gold Award in the Event Marketing category last week at the 2010 International Sports Management Awards. The campaign won top honors alongside some of the world’s most prestigious sporting events such as the Olympics, FIFA World Cup, Wimbledon and Sony Ericsson WTA Tour.