Push.

The phone number call-to-action is back and it's awesome. Google's latest acquisition, grandcentral.com, is a new, simple web application that boasts a one phone number solution to its subscribers. However, the really exciting function for marketers is its straight to mp3 voicemail, which allows for some creative applications. Push has one coming soon, and yes it will change your life. 

There's been an uproar of legendary proportions surrounding Nielsen's roll out of their Local People Meter (LPM) product, which is replacing the archaic use of diaries to project TV ratings. The new LPM technology allows participating households to register who is watching and what they are watching by manually pressing an assigned button for each family member on a special remote.  This groundbreaking system is pushing aside the current system of paying families to manually log each program they watch, how long and who is participating. When was the last time you wrote anything down, let alone all details of a 45 minute journey from PBS to MTV2 (Hey, who doesn't love a good Dire Straits video)?