Push.

The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) revealed last week its new marketing campaign, created by Push.  The campaign, "Orlando Makes Smile," and its conceptual creative were shared with 900 bureau members and the press.

As communication mediums splinter, the integration of all marketing efforts is becoming an absolute standard for all brands. 

With this in mind, it seems to me that there has been a lot of discussion lately about where PR stands in the marketing universe (or Marketing Umbrella for those tracking college Marketing 101 terminology).  The general conversation centers around two questions: Is it still a stand-alone discipline? Or is it a part of the overall mix?

Are you one of the many subscribers to MediaPost's weekly "Out to Launch" newsletter - an e-blast featuring interesting and groundbreaking new advertising campaigns? If so, then you've probably noticed that the lead campaign launch featured this week is "Orlando Makes Me Smile," the new marketing campaign created by Push for the Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB).

Despite the economy, Push continues to grow.  In today's Orlando Business Journal, Push CEO John Ludwig is quoted in a story about the importance of marketing during tough economic times. 

At Push we believe in truly understanding the ins and outs of our clients’ business by being as involved as possible. This month we threw our Tijuana Flats team to the weeds of a busy lunch shift.