Push.

The phone number call-to-action is back and it's awesome. Google's latest acquisition, grandcentral.com, is a new, simple web application that boasts a one phone number solution to its subscribers. However, the really exciting function for marketers is its straight to mp3 voicemail, which allows for some creative applications. Push has one coming soon, and yes it will change your life. 

By: Trevor Colom, Director of Account Planning

With an increase in social networking and unlimited access to the Internet, there has been a surge in "statusing" and a need for constant connectivity. Because of this need for connectivity some, and even most, people seem to suffer from a touch of separation anxiety - yes, you need to turn off your phone while on an airplane. Many work in offices that have people who are hard-core addicts, and you can watch them fidget when they are away from their computers, fearing the world has moved on without them. They have become so obsessed they can barely carry on a conversation when you encounter them in the hall because they haven't checked their email or updated their status in 20 seconds.

I tend to think I’m on the cutting edge of new technology. Compared to my parents and some of my friends, I am. But when I compare my knowledge to our web developers and IT director, I feel like I am on the trailing edge.