A recent Push marketing campaign developed for the International Cricket Council (ICC) World Twenty20 was honored with a Gold Award in the Event Marketing category last week at the 2010 International Sports Management Awards. The campaign won top honors alongside some of the world’s most prestigious sporting events such as the Olympics, FIFA World Cup, Wimbledon and Sony Ericsson WTA Tour.
Being that the Florida Public Relations Association is the oldest public relations organization in the United States, it was an exceptional honor to be recognized by the FPRA Orlando Chapter. Push was fortunate enough to receive the only Image Award in the PR: Promotional/Marketing category. The Smokey Bones Web Host Program tallied up the majority of points for the most competitive category in the entire competition. Congratulations to the PR Team and everyone at Push who provided a helping hand.
Push's public relations team took home a local Golden Image Award during a ceremony held last week by the Florida Public Relations Association (FPRA). For the second year in a row, Push won an award in the website category of the competition. Push's award-winning Home Connect program for ARS/Rescue Rooter allowed the leading national HVAC/plumbing company to increase its online presence through natural search and further position itself as an expert.
As communication mediums splinter, the integration of all marketing efforts is becoming an absolute standard for all brands.
With this in mind, it seems to me that there has been a lot of discussion lately about where PR stands in the marketing universe (or Marketing Umbrella for those tracking college Marketing 101 terminology). The general conversation centers around two questions: Is it still a stand-alone discipline? Or is it a part of the overall mix?
The media landscape has changed due to the abundance of online outlets, blogs and social media available, and now we, the masses of Public Relations Professionals out there, must live with those consequences – good and bad.
Good: So many more outlets Bad: So many more outlets