Already known for its mouth watering barbeque, Smokey Bones partnered with Push to give the restaurant a new energy. Recognizing that despite economic hardships, people still want to go out and have a good time, Push began tapping into the minds of consumers. After months of research, the top-to-bottom rebranding began. Throughout the process, the rebranding was about more than just a new identity. It was about providing guests an experience considering all consumer touchpoints. Therefore, keeping energy as its central focus, Push was able to help Smokey Bones reinvent itself from the inside out. Push helped create a company culture, menu offerings, staff experiences, store environment and communication that would give guests a place to enjoy for various occasions.
We’ve mentioned Smokey Bones Bar & Fire Grill more than a few times on this blog -- such as the work we've done for the restaurant group and also the press and awards it has been honored to receive. Since rebranding and launching an innovative website and social media campaign for the brand, Push has been proud to see great results as Smokey Bones continues to grow.
Push client Smokey Bones Bar & Fire Grill was recently highlighted in the Orlando Sentinel’s Business section for its advanced social media campaign. Working with Push in a major rebranding campaign, Smokey Bones utilizes several innovative social media strategies to showcase individual restaurants.
Push, collaborating with developer welikesmall, has fired up a new Web site for Smokey Bones Bar & Fire Grill -- SmokeyBones.com. The restaurant brand started to roll out its new branding in fall 2008, working with Push to reinvent itself as more than a place to eat -- but as a social destination where guests can have fun and connect with others, and where the bar serves as the centerpiece.
Despite the economy, Push continues to grow. In today's Orlando Business Journal, Push CEO John Ludwig is quoted in a story about the importance of marketing during tough economic times.