The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) revealed last week its new marketing campaign, created by Push. The campaign, "Orlando Makes Smile," and its conceptual creative were shared with 900 bureau members and the press.
Push congratulates its client, the Orlando/Orange County Convention & Visitors Bureau, on winning three top Flagler Awards at this year’s Florida Governor’s Conference. The awards were for the Orlando Makes Me Smile tourism campaign and included:
- Most Creative PR Campaign — 67 Days of Smiles
- Best Out-of-Home Campaign — Toronto Union Station Takeover
- Best of Show, $1 million+ Campaigns — Toronto Union Station Takeover
Orlando, the Happiest Place on Earth… literally!
Today, the Orlando/Orange County Convention & Visitors Bureau celebrated World Smile Day. The event was held in conjunction with the opening of the new Amway Center here in Orlando and the Push team, along with people from all over the world, attempted to break the Guinness World Record for the largest smiley face made out of people.