What’s better then embracing the holiday spirit by helping those in need? How about rocking out while helping those in need!
Competing against agencies from throughout Florida and the Caribbean, Push recently won 13 Gold District ADDYs, which, along with a selection of its 13 Silver District ADDY wins, will move on to the national level of the competition in June. Campaign creative for Push clients Smokey Bones Bar & Fire Grill and Tijuana Flats dominated with five Gold ADDY wins each. In addition, Push won two of the ADDY’s Charlie Awards, recognizing Push’s direct marketing and newspaper advertisements as the best in their categories.
Being that the Florida Public Relations Association is the oldest public relations organization in the United States, it was an exceptional honor to be recognized by the FPRA Orlando Chapter. Push was fortunate enough to receive the only Image Award in the PR: Promotional/Marketing category. The Smokey Bones Web Host Program tallied up the majority of points for the most competitive category in the entire competition. Congratulations to the PR Team and everyone at Push who provided a helping hand.
The highly anticipated December issue of Print hit the shelves this week and it reveals the winners of the 2009 Regional Design Annual. Among them are three Push projects. The competition received thousands of entries and is often considered “the most comprehensive survey of graphic design in the United States.”
Already known for its mouth watering barbeque, Smokey Bones partnered with Push to give the restaurant a new energy. Recognizing that despite economic hardships, people still want to go out and have a good time, Push began tapping into the minds of consumers. After months of research, the top-to-bottom rebranding began. Throughout the process, the rebranding was about more than just a new identity. It was about providing guests an experience considering all consumer touchpoints. Therefore, keeping energy as its central focus, Push was able to help Smokey Bones reinvent itself from the inside out. Push helped create a company culture, menu offerings, staff experiences, store environment and communication that would give guests a place to enjoy for various occasions.