Recently seen in New York's Times Square was a billboard for a jacket company called Weatherproof. No big deal, just another ad you say — until you notice that the person in the campaign image is President Obama.
There's been an uproar of legendary proportions surrounding Nielsen's roll out of their Local People Meter (LPM) product, which is replacing the archaic use of diaries to project TV ratings. The new LPM technology allows participating households to register who is watching and what they are watching by manually pressing an assigned button for each family member on a special remote. This groundbreaking system is pushing aside the current system of paying families to manually log each program they watch, how long and who is participating. When was the last time you wrote anything down, let alone all details of a 45 minute journey from PBS to MTV2 (Hey, who doesn't love a good Dire Straits video)?