Laudi Vidni, a new luxury handbag company, strives to empower women to be their own brand through the creation of custom handbags that come in a variety of colors, materials and silhouettes. The company approached Push with the need to differentiate itself from other handbag customization retailers...many of which offer inferior quality and service. And so, Push developed a unique company name and brand—“Laudi Vidni” (which subtly spells “individual” in reverse) that reflects the personal touch of each shopper’s taste in bags, defiant of the status-conscious air of other upscale brands.