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Using SMS Marketing to Get Return Customers to a Retail Shop

Despite recent events sky rocketing the success of retail SMS marketing, text strategy has steadily grown in the last decade. From time pressing promos to lapsing coupons, retail SMS marketing campaigns have proven to be a more effective marketing channel than email campaigns. You’re able to send short, to-the-point, high priority messages straight to the...

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5 Lessons From Successful University Marketing Campaigns

Colleges and universities looking to stay relevant with today’s potential students are presented with a unique challenge to create and share content that entertains and inspires. And, as new student enrollment continues to decline  year over year it’s becoming increasingly important to implement marketing strategies that have a proven track record. So, here are 5...

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Parent and kid eating dessert

Bringing Diners Back To Your Tables

As diner confidence continues to grow across the country, it is imperative that restaurants turn their focus to recreating the wonderful benefits only an authentic dine-in experience can offer. Diners are hungry for restaurants with safe, approachable and efficient operations. So here are a few ways you can get their attention and gain their trust...

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African American woman smiling with a lunch sandwich in her hand at a restaurant.

The Diner Spending Surge

With  half of all US adults fully vaccinated as of June 2021, the restaurant industry is seeing encouraging signs that customers are ready to spend their money on the  meaningful culinary experiences  they’ve missed over the last year. In fact, according to a  MasterCard  press release, spending at US restaurants is even up from pre-pandemic...

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African American woman scrolling through social media while in her work from home office

Six Ways to Succeed with Community Management

Even though social media algorithms are constantly changing, the overall purpose of social has remained the same—to make connections and share your authentic self, as a person or as a brand. Planning, creating and sharing content is a large piece of social media development, but community management is just as important. It helps to foster...

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