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Category: <span>Branding</span>

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Barista handing coffee over to customer

5 Coffee Shop Marketing Trends for 2022

A morning cup of coffee was once the norm for the average American. But now, the norm is three, maybe even four cups of coffee to get the day started. As the coffee industry continues to grow, consumers demand a higher level of convenience and quality when choosing their preferred drink. Coffee shops are now...

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Metaverse in higher education

The Future of Education Marketing in the Metaverse

As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a...

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Latin America female talking to worker at restaurant.

When is the Best Time For Restaurants to Bring on a Branding Agency?

Have you ever sat back and wondered, “Why are guests choosing my restaurant?” When it comes down to it, there are a multitude of options for eating out, and guests are looking for great taste and an even better experience. Details like restaurant design style, staff attitude, menu marketing and brand image work together to...

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Woman in education branding with hand-drawn graduation cap art.

Using Former Students to Accentuate Your Branding

Alumni can be powerful brand ambassadors for your college or university, and are a direct extension of your institution’s values and voice in the community. But are you utilizing them enough to accentuate your education branding? A recent report from Alumni Access found that 85% of alumni in a professional field believe that universities and...

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Restaurant Rating concept with pen and table setting.

How to Craft an Identity for Your Restaurant

With more than 1 million restaurant locations in the United States in 2021, restaurant branding is now more critical than ever. Not only does having a strong brand identity help restaurants stand out in an extremely crowded market, but it also helps current and potential customers make deeper emotional connections with restaurants. This can translate...

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Students wearing protective face masks while sitting in a lecture hall

5 Post-COVID Branding Trends For Universities

Discover what universities are doing to bring students back to the classroom.  The impact of COVID-19 can be felt on virtually every industry, with higher education being no exception. According to recent data, undergraduate enrollment is currently in its steepest decline so far since the pandemic began, down 5.9% compared to this time last year....

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African American woman scrolling through social media while in her work from home office

Six Ways to Succeed with Community Management

Even though social media algorithms are constantly changing, the overall purpose of social has remained the same—to make connections and share your authentic self, as a person or as a brand. Planning, creating and sharing content is a large piece of social media development, but community management is just as important. It helps to foster...

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