Creating brand new content can be time consuming. Instead, consider repurposing existing content to give it a new life online. This will not only save you a lot of time and effort, but it will also help you grab your target audience’s attention and direct them to your site. In this post, we’ll take a...
In 2023, you should be thinking of ways to improve consumer experiences both in stores and online. Today’s customers are willing to spend more to receive an upgraded shopping experience, so you’ll need to make sure your customer experience is seamless in the real world and digitally. With the advancing technology in retail settings, the...
Your customers are online. And they are looking for you. Most likely their go-to search engine is Google, and this is beneficial because you can create Business Profile on Google to help your current and potential customers, in-state and out, easily find important information such as your business hours. It is also a quick way...
It’s no secret. A seller’s market can hold quite the advantage over home buyers. Although home prices have been steadily increasing in the United States, the rising costs aren’t stifling buyers. In fact, most houses were purchased through a real estate agent or broker in 2020 and 73% only interviewed one real estate agent to...
When it comes to urgent cares and medical assistant facilities, marketing may not seem like it should be a top priority. However, marketing is essential to ensuring financial success of the clinic, thus keeping your doors open to provide care for others in need. Some urgent care marketing strategies should include brick-and-mortar-business, out-of-home tactics, digital...
With ski season just around the corner, resorts are ramping up advertising to lure in the next season of skiers and snowboarders ready to hit the slopes. The good news is that travel demand and snow sports are growing rapidly. The trickier part is how to differentiate yourself from the competition. We’ve compiled a few...
The fall semester is starting for most universities any day now, and many community colleges may be feeling like they fell short of enrollment goals. We know that over the past two years, community college enrollment has fallen, with an 11.3% decline being reported in 2021. But don’t give up on your enrollment numbers just...
Pizza is no doubt a tried and true favorite of restaurant goers, and that’s been especially true over the past few years. Pizza restaurant sales and the number of pizza restaurants have been on the rise for the past decade. And with dine in, takeout and delivery combined, sales reached over $46 billion in the...
Advertising by its nature is a visual medium, but with the proliferation of social media, the impact of photo and video really can’t be underestimated. As early as 2018, an estimated 84% of communication was visual, and it’s no surprise that video content generates the highest engagement of all online advertising. Video also has enormous...
A morning cup of coffee was once the norm for the average American. But now, the norm is three, maybe even four cups of coffee to get the day started. As the coffee industry continues to grow, consumers demand a higher level of convenience and quality when choosing their preferred drink. Coffee shops are now...
