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Category: <span>Branding</span>

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Barista handing coffee over to customer

5 Coffee Shop Marketing Trends for 2022

A morning cup of coffee was once the norm for the average American. But now, the norm is three, maybe even four cups of coffee to get the day started. As the coffee industry continues to grow, consumers demand a higher level of convenience and quality when choosing their preferred drink. Coffee shops are now...

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Metaverse in higher education

The Future of Education Marketing in the Metaverse

As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a...

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Woman in education branding with hand-drawn graduation cap art.

Using Former Students to Accentuate Your Branding

Alumni can be powerful brand ambassadors for your college or university, and are a direct extension of your institution’s values and voice in the community. But are you utilizing them enough to accentuate your education branding? A recent report from Alumni Access found that 85% of alumni in a professional field believe that universities and...

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