The fall semester is starting for most universities any day now, and many community colleges may be feeling like they fell short of enrollment goals. We know that over the past two years, community college enrollment has fallen, with an 11.3% decline being reported in 2021. But don’t give up on your enrollment numbers just...
Pizza is no doubt a tried and true favorite of restaurant goers, and that’s been especially true over the past few years. Pizza restaurant sales and the number of pizza restaurants have been on the rise for the past decade. And with dine in, takeout and delivery combined, sales reached over $46 billion in the...
Advertising by its nature is a visual medium, but with the proliferation of social media, the impact of photo and video really can’t be underestimated. As early as 2018, an estimated 84% of communication was visual, and it’s no surprise that video content generates the highest engagement of all online advertising. Video also has enormous...
As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a...
Have you ever sat back and wondered, “Why are guests choosing my restaurant?” When it comes down to it, there are a multitude of options for eating out, and guests are looking for great taste and an even better experience. Details like restaurant design style, staff attitude, menu marketing and brand image work together to...
Social media platforms are very powerful tools for brands. And while their primary use is for sharing content and customer engagement, there are ways to use social media platforms to drive sales. Here we discuss 4 ways brands can use social media to make their cash registers ring. Identify the correct platform to activate. Different...
Alumni can be powerful brand ambassadors for your college or university, and are a direct extension of your institution’s values and voice in the community. But are you utilizing them enough to accentuate your education branding? A recent report from Alumni Access found that 85% of alumni in a professional field believe that universities and...
With more than 1 million restaurant locations in the United States in 2021, restaurant branding is now more critical than ever. Not only does having a strong brand identity help restaurants stand out in an extremely crowded market, but it also helps current and potential customers make deeper emotional connections with restaurants. This can translate...
Discover what universities are doing to bring students back to the classroom. The impact of COVID-19 can be felt on virtually every industry, with higher education being no exception. According to recent data, undergraduate enrollment is currently in its steepest decline so far since the pandemic began, down 5.9% compared to this time last year....
Even though social media algorithms are constantly changing, the overall purpose of social has remained the same—to make connections and share your authentic self, as a person or as a brand. Planning, creating and sharing content is a large piece of social media development, but community management is just as important. It helps to foster...
